Sook is a fast food restaurant in Täby Centrum outside Stockholm with high standards of quality. It prepares food from the Middle East with a lot of love. But how do you communicate that message of care and passion to busy lunch guests? Koncept dressed Sook’s sense for food and craftsmanship in a modern decor that simultaneously offers a warm street feeling. Strong colours meet variegated patterns in a mix of exciting materials. To fulfil the picture: Koncept Stockholm has done most of the packaging design. The result is a relaxing and smart food haven.