Sook is a fast food restaurant in Täby Centrum outside Stockholm with high standards of quality. It prepares food from the Middle East with a lot of love. But how do you communicate that message of care and passion to busy lunch guests? Koncept dressed Sook’s sense for food and craftsmanship in a modern decor that simultaneously offers a warm street feeling. Strong colours meet variegated patterns in a mix of exciting materials. To fulfil the picture: Koncept Stockholm has done most of the packaging design. The result is a relaxing and smart food haven.

Project facts

Brief: Fast food chain

Assignment: Conceptual development, interior design and graphic profile

Client: SOOK Streetfood

Year: 2014


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