Inspiration came from Art Deco and Swedish Grace when we designed the Swedish clothing brand Hunky Dory’s store at NK in Stockholm. Personal, feminine and romantic were the key words that characterized the creative process. The store broke all previous sales records at NK Dam, from day one. The brand chooses quality over quantity, style over trends and finds its inspiration from eternal icons. Just like the clothes, the interior has been given a timeless expression, a design that lasts.

  • Shop-in-shop at NK, Stockholm

  • Hunky Dory Studio AB

  • Concept development and interior design