Koncept developed the store concept for the clothing brand that is known for their garments with high functionality and a repetitive stripe. Natural materials have been mixed with elements from the outdoor environment. An inspiring playfulness has been created with small lounges for play and rest for small customers. A creative display highlights details and functional benefits of selected garments. And the stripe gets to confidently adorn walls, details and work as an installation. Awarded “Best Interior Design Concept 2018” at the Habit Fashion Awards.
