As customer’s demands for good retail experiences increases, Åhléns City needed a more distinct identity in the department store’s physical environment. Using their base furniture range in Scandinature colours, Koncept Stockholm made expressive additions and developed new retail concepts for increased sales. At Åhléns Children we created a fairytale lansdscape at eye-level for the young ones, campaign spots with “animal furniture” and at the same time providing a good overview for adults. The customer at the home department can navigate between clearly signposted and fully stocked departments drawing inspiration from "the dream home”. A well-earned break is offered at Restaurant Voltaire which caters vegetarian food for health-conscious visitors.
Sport outfits and accessories is found in the department Sport and Balance, a brand new section with it’s own interior concept for a fashion conscious and sound shopper. For those looking for a different kind of relaxation there is an obvious choice: Café Å lait - a French patisserie that has become a major sales success. Several of the concepts are now rolled out nationwide.
