The iconic atelier DKNY wanted their pop-up store in Soho, NYC to reflect the brand’s ongoing evolution under new creative leadership. Based on themes such as femininity, evolution and NYC, the store was built with materials inspired by the city. A delicate color scheme was then added to create softness. In line with the premises legacy as an art gallery, select artist are invited to create NY-specific installations in the storefront.

  • Pop-up Store, Soho, NYC

  • Donna Karan Company

  • Concept development and interior design