Welcome to Evisu land. The Evisu brand aims to go beyond denim and transform into a full-fledged fashion brand with depth and sophistication. The store is conceived as a contemporary gallery where clothing is displayed like works of art. And like Alice landed in Wonderland, the Evisu customer lands in an edgy psychedelic setting built in shades of red and with bold mirror effects. Step inside and be whisked away from the everyday humdrum. The first store opened in Hong Kong in 2015 and the concept is now going international.