A new retail concept for the Swedish kids fashion brand which was established in the 70’s and got significant with high-quality function and a stripe. With that as starting point we created an environment with the feeling of being outside and the brand’s heritage from the Northern countries. We have used natural materials which we mixed with elements picked from outdoor environment. An inspiring playfulness with small lounges made for both activity and some rest of small tired feet. A creative display which point out specific details and functional benefits in special chosen products. And the stripe – it’s represented with no excuses on walls, details and through an exciting graphic installation just inside the main entrance. Welcome to a new physical environment at a real classic!