Pressbyrån

How is the choice of newspaper, or the candy you buy linked to the colour of the ceiling of a store? We used a recognisable Canary Yellow, and cunning three-dimensional characters on the ceiling, as part of the identity platform in developing Pressbyrån’s new stores. As a result, its stores are actively sought-out by customers instead of just heading to the nearest convenience store.

Project facts

Brief: Store concept and store, Stockholm

Assignment: Concept development and interior design

Client: Reitan Servicehandel

Year: 2007

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